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1. Market Overview - Social Facebook – Audience (Belgium) 5,8 million monthly belgian users / 52% of all belgian population 4,8 million monthly users on mobile / 80 % each Day 4,8 million monthly on mobile 8,1 million belgian users 72% of belgian internet users are on Facebook 83% of all Facebook monthly users Source : Facebook Facebook Power Editor mvfglobal.com 169

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