2. Definitions- Search SEM Search Engine Marketing SEM is all Internet Marketing techniques that are utilized to increase market visibility and traffic of a website on the search engines. Traditionally, it is divided into 2 strategies: Search Engine Optimization (SEO) and Search Engine Advertising (SEA). SEO Search Engine Optimization “Organic” - Slow impact - Less control (targeting, copy) + 'Free' (earned) + Long term + Mostly clicked (75%) 158 Source : Reprise Media SEA Search Engine Advertising Pay-Per-Click (PPC) + Fast impact (immediately traffic) + In full control (targeting, ads) - ‘Expensive’ (cost/click) - Temporarily - Less clicked (25%)
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