5. Media cost - Digital Main Buying Conditions (except programmatic buying) Commercial policies – By main sales houses : De Persgroep, Hi-Media, IP New Media, IPM, Ligatus, Mediahuis, Medialaan, Pebblemedia, ProduPress, Proximus Skynet, Rossel, Roularta, Trustmedia, … – Lot of formats: Leaderboard, XL Leaderboard, Medium Rectangle, homepage takeovers, buttons, expandable banners, pre-roll video, halfpage, … but also billboard, filmstrip, portrait, pushdown, sidekick, slider. – Numerous creative formulas (integration, sponsoring, native …) – Several community marketing possibilities Media Buying Conditions – Cross media deal (print + online / TV + Online) – Packages (also deals cross sales houses) Surcharges – Targetting – Expandable format – Streaming – Trafficking, adserving & tracking 155
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