5. Media Cost - Radio Main Buying Stipulations – IP / Medialaan IP Medialaan Radio Stations Advertising/ Buying formulas Minimal investment Sector discounts Contact-group, Nostalgie, BEL RTL, Fun Radio, Q-Music, JOE other private cable & local stations National (complete network) Packages of 2 or more networks : "Fmix" - "Big HF" - Traffic & Weather Heavies 20 spots per radio * Cultural org. : -15% Supplements * Top topical (>20spots): -25% (max. 3 days) * 2 spots in one block : +10% on longer spotlength * More than 1 advertiser in 1 spot : +15% * Preferential position : +20% * Co-branding : +25% Quantum discount Welcome bonus Welcome back Other discounts no discount 30 000 - 60 000 = -10% > 60.000 = -15% Limited to 15 900 30 000 - 60 000 = - 5% > 60 000 = - 10% * Contact IP * Summer discount : -20% (July/August) - First time summer: -50% > 35K on fmix + Nosta vlaanderen National (complete network) "MaxiMix" : -10% (80% on Q-music & 20% on JOE) "HF 00/20/40" - "AM Peak" - DayTime-NightTime Heavies n.a. * Non-commercial advertising : -30% (off peak) * Non-commercial advertising : -20% * FMCG : 10% * Charity campaigns : -50% * Media, publishers, music and film distribution, fairs, education : -15% * 2 spots in one block : cumul of indices * More than 1 advertiser (max 3) in 1 spot : +15% * Preferential position : +20% * Co-branding : +25% no discount 15% rebate if first experience in radio (20 first days) 10% rebate if first experience on Q & Joe (20 first days) 5% rebate * Contact Medialaan * Recrutement : 15% * Top topical : predictable : -25%/ unpredictable: -50% * Sales : -15% * Summer discount : 35% up to 100% free space 144
147 Online Touch Home