5. Media Cost – Cinema Main Buying Stipulations 2016 Main reductions & bonuses – New advertiser : 10% bonus at the end of the 1st campaign – No commercial advertising: -30% Extra charges – Preferential position : +15% (3rd or last part of reel) or 20% (last position) – Duo spots : +20% on the second spot – Sponsor quotation : +15% for 1st quotation, +30% for 2 and more quotations – Co-branding : 2 products of same advertiser: +20%, 2 different advertisers: +40% Weeks 126 Seasonal cost index 2016* 1 2-6 7 120 80 100 8-12 13-15 16-21 22-26 27-42 43-53 80 120 100 80 100 120 *Cinema week 1 2016 begins Wednesday 30 December 2015= different from the regular calendar.
129 Online Touch Home