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Media Mapping : Heavy - Medium - Light Users 2. Media Profile – Cinema 75 Young & upscale 70 65 H Cinema M Cinema 60 L Cinema 55 50 Average pop. 12+ 45 35+ & Downscale 40 0 10 20 30 40 % Less tahn 35 years Source : CIM TGM 2015 117 50 60 70 80 Average pop. 12+ % Social groups 1 to 4

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