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5. Media Cost – Television Tariff Structure Main TV Channels (in ) - North Medialaan : Base – 2015 – PRP 18-54 DAY PARTS 12:00 - 13:59 14:00 - 16:59 17:00 - 18:54 18:55 - 22:59 23:00 - 25:59 1.105 730 2.186 9.840 1.723 VTM 1,3% 2,5% 7,7% 1,9% 694 586 893 50 98 2BE 556 1.286 887 2.433 855 SBS : Base – 2015 – PRP 18-54 DAY PARTS 12:00 - 13:59 14:00 - 16:59 17:00 - 18:54 18:55 - 22:59 23:00 - 25:59 100 128 320 880 Vier 3.827 1.325 0,5% 1,0% 3,0% 1,2% 500 670 868 97 173 443 1.272 1.070 1.465 711 Vijf Price 30" OGB/AIP C/GRP Price 30" OGB/AIP C/GRP 0,3% 0,2% 0,3% 0,6% 1,5% 0,9% 494 577 743 983 793 Source : Audimetrie 0,1% 0,2% 0,6% 1,9% 1,2% 447 647 866 1.265 695 573 673 799 914 498 Vitaya Price 30" OGB/AIP C/GRP Price 30" OGB/AIP C/GRP Price 30" OGB/AIP C/GRP 1,6% 0,6% 0,7% 0,9% 0,9% 0,5% 982 942 901 1.031 1.014

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