96

5. Media Cost Television Main Buying Stipulations 2015 – RMB Channels Premium La Une, La Deux, BeTV (AB3, La Trois, Voo Foot) Welcome bonus : +20% La1, La 2; +30% BeTV; +20% to 30% AB3 Car Fair bonus (01/01-31/01) : 5% Open Door (car)-bonus: 5% New product bonus : 10% La 1, La 2; AB3 +20% Packages Vollenback, C/ GRP Garantis, Family box, package BeTV Volume bonus : +1% to 7,5% La 1, La 2, BeTV Volume bonus : +1% to 10% AB3 Growth bonus : +0,75% to 4,5% La 1, La 2, BeTV Growth bonus : +1% to 27% AB3 Loyalty bonus : +1,5% La 1, La 2, BeTV Loyalty bonus : +2% AB3 Rebates Movie : -30% La 1, La 2, AB3; -15% BeTV General interest : -30% to -50% Product of the year = tag on 5 sec FREE DVD : -15% Surcharges Split broadcasting : sum of 2 duration indexes - 10% Preferential position : +10% Secto exclusivity : +10% Non-argued quotation : +15% (1), +30% (2-4 max) URL argued quotation : +15% URL quotation : 0% Co-branding : +20% to +30% 94

97 Online Touch Home


You need flash player to view this online publication