5. Media Cost Television Main Buying Stipulations 2015 – SBS Channels Commitment Premiums Free space Vier en Vijf Volume bonus incremental level : 2% to 13% free space (min. 35% SOI) Welcome back premier : 15% New advertiser : 20% New product : 10% to 15% Duo advertising break : + 0% Car bonus : Vier 5% - Vijf 10% Confraternal premium : 17,65% free space Collective campaigns, general interest : 30% free space Product of the year: free tag on (5s) Charity campaigns : 100% free space Surcharges Preferential position : +20% Brand quotation : +15% (1), +20% (2), +30% (3) Argued quotation : 20% (1), 40% (2) Co-branding : +50% 92
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