4. Advertising Investments Television Evolution 1998 – 2014 In Million Euros 200 400 600 800 1000 1200 1400 1600 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 1414,3 1246,8 1204,8 1161,2 1071,2 945,3 864,6 783,7 655,6 690,8 810 1003,6 981,5 1453,9 1446,3 1459,7 1450,3 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 42.8% 41.3% 43.3% 46.3% 44.7% 44.2% 43.7% 41.1% 37.4% 37.4% 38.1% 39.3% 40.8% 40.8% 40.1% 39.4% 38,6% 87 Source : MediaMark / CIM MDB / MediaXim (incl. sponsoring TV) SHR % of total media
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