5. Media Cost Out of Home Main Buying Conditions 2015 Commercial policies – by contractors (Clear Channel, JCDecaux, Think Media Outdoor, Belgian Posters, Boomerang Media, ) – combination tariffs available – from very local to national coverage – prescriptible & OTC medicines ad forbidden (except nutritive complements) – No sectorial exclusivity on big formats – sectorial exclusivity on urban furniture except for JC Decaux : No more exclusivity for weeks 1-4, week 19 (mother day), week 24 (father day) weeks 27-34 and weeks 49-52 – sectorial exclusivity on urban furniture except for Adshel : No more exclusivity for weeks 1-4, week 19, week 23 and weeks 48-53 Main buying conditions – additional charge for an extra posting (from 80 net for a standard roadside 20 m board to 350 net for a trivision) – communal taxes according to the city and to the kind of product 75
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