1. Market Overview Out of Home Performances Main Outdoor Owners – Total 12+ Urban Furniture (commercial offer 2015) NETWORK Adshel Maximum Adshel Optimum ADSHEL Adshel BeSST (Optimum + Stations) Adshel Antwerp+ Adshel Ghent Adshel Stations Clear Channel Malls JCDecaux Booster JCDecaux Taste JCDECAUX JCDecaux Authentic Young JCDecaux Conso F1/F2 JCDecaux Authentic Lady JCDecaux Local Brussels 300 JCDecaux Local Brussels 450 JCDecaux Brussels to Business JCDecaux Brussels Event JCDecaux Brussels Place2Be JCDecaux Liège SELECTION National National National Antwerp Ghent National National National National National Brussels Brussels Brussels Brussels Brussels Liège FORMAT-PERIOD # PANELS COV. 2015 urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days POS Carrefour+GB urban furn.-7 days urban furn.-7 days national + Prox POS urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days * Ex. taxes *** Adjusted cost/GRP based on panels in CIM Traffic Study Wave 1/2015 3 010 2 650 3 230 350 250 580 439 2 750 2 150 2 450 2 450 600 300 450 150 150 150 250 71,8 70,8 72,9 13,8 8,5 9,3 n.a. 72,5 70,2 71,3 72,1 56,7 20,9 21,2 17,1 18,5 18,5 7,3 OTS 35,8 31,6 36,0 37,0 27,1 5,3 n.a. 36,9 30,1 33,3 33,3 9,2 15,9 24,1 9,9 9,3 9,2 24,3 GRP RATE CARD* C/GRP** ( in ) ( in ) 2 572 2 238 2 622 510 230 50 n.a. 2 671 2 110 2 376 2 400 520 333 512 169 172 171 178 278 219 261 007 307 011 38 344 29 758 71 090 58 092 298 000 243 500 276 000 276 000 79 600 39 100 57 300 22 300 22 300 22 300 33 200 102,78 110,86 122,64 75,18 129,38 1.282,07 n.a. 102,72 106,28 107,11 105,61 141,34 117,42 111,91 131,95 129,65 130,41 186,52 69 Source : Outdoor Services
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