2. Media Profile Free Sheets Media Mapping 75 Young & Upscale 70 DM City ( Paper ) 65 60 Steps NL ( Paper ) 55 Zondag (Paper) 50 7 Dimanche (Paper) Streekkrantgroep (Paper) 45 35+ & Downscale 40 15 20 25 % less than 35 years 57 30 35 40 Source : CIM 2014 VLAN ( Paper ) Average pop. 12+ % social groups 1 to 4 Average pop. 12+
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