1. Market Overview Free Sheets Main Characteristics Free Sheets Particular features – High coverage – Main groups in control: Rossel & L’Avenir (South), Roularta & Corelio Connect Noord (North) Advantages – High regional selectivity – Low costs – Promotional force Evolution – Commercial offer based on volume discounts for standardized formats – Improvement of the print/editorial quality – Success of the PULL strategy (De Zondag, 7 Dimanche, Steps, Zone 02, 03, 09, ) 55
58 Online Touch Home