5. Media Cost Magazines Main Buying Conditions 2015 Commercial policies – by main sales houses : Roularta Media, Sanoma Media, de Persgroep Advertising, IP Press, – several formats : from to double page full quadri & covers – numerous creative formulas (inserts, samples, scentstrips ) – several community marketing possibilities Main buying conditions – guaranteed position : +10% to 25% – ‘prima posta’ (right or first advertisement) : +20% to 42% – advertisement on cover : +10% to 50% – combination of titles discounts – seasonal conditions on weeklies : End December/Mi February : 3 ins + 1 free ins, July/August : 2 ins 1 free ins – Seasonal on monthlies : 2nd ad at 50% 53
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