4. Advertising Investments Magazines Evolution 1998 – 2014 In Million Euros 100 150 200 250 300 350 50 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Reduced number of magazines in MDB since 2001. 299,8 299,9 269,3 268,7 237,7 248,2 245,6 257,6 281,9 280,4 286,6 281,7 296,6 273,7 262,6 258,0 256,5 SHR % of total media 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 15.5% 14.8% 13.6% 14.7% 13.9% 12.6% 12.3% 11.8% 10.0% 9.7% 9.5% 8.9% 8.6% 7.7% 7.3% 7.0% 6,8% 51 Source : MediaMark / CIM MDB / MediaXim
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