4. Advertising Investments Dailies Evolution 1998 – 2014 In Million Euros 100 200 300 400 500 600 700 800 900 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Regional insertions included in data since 2002. 825,0 802,6 764,3 736,7 730,3 701,5 592,4 531,1 471,7 386,1 300,1 311,4 239,7 280,7 767,8 761,2 745,1 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 15.7% 17.9% 17.2% 16.0% 20.0% 22.1% 23.1% 24.8% 24.5% 24.6% 23.3% 23.0% 22.1% 21.3% 20.7% 21.7% 21.9% SHR % of total media Source : MediaMark / CIM MDB / MediaXim 33
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