2. Media Profile Dailies Mapping Titles - South 35 40 45 50 55 60 65 70 75 80 85 Echo (Paper) Echo (Paper + Digital) Libre Belgique (Paper) Libre Belgique (Paper + Digital) Soir (Paper + Digital) Soir (Paper) Young & Upscale Metro FR (Paper + Digital) Metro FR (Paper) Dernière Heure_Les Sports (Paper) Dernière Heure_Les Sports (Paper + Digital) Avenir (Paper + Digital) Avenir (Paper) Sudpresse (Paper + Digital) 35+ & Downscale 15 20 25 30 Sudpresse (Paper) 35 % less than 35 years 25 40 45 50 55 Source : CIM 2014 Average pop. 12+ Average pop. 12+ % Social groups 1 to 4
28 Online Touch Home