2. Main Impact Studies Media Surveys Vulu - Client: Sanoma - - Evaluation of editorial integrations or advertorials Analysed items : recognition, attribution (optional: call to action and feeling) - Frequency : on demand - N = 100 readers of Sanoma magazines (NL + FR) - Fieldwork carried out by GfK - Interviewed via CATI-methodology (telephone) Business Advertising Survey (BAS) + Impact Survey - Client: Trustmedia - Campaign Impact barometer - Analysed items : qualitative evaluation of communication message, brand and company - N= min 250 readers of ‘De Tijd’ / ‘L’Echo’ (paper and tablet version) - Fieldwork carried out by CheckMarket - Interviewed via CAWI-methodology (internet) 186
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