1. Market Overview Social LinkedIn / Twitter / Instagram – Audience - 2.377.000 Belgian users - - - - - 35-45 is the most represented category: 45,6% *Penetration of Belgian population : 17.92% *Penetration of Belgian online population : 24% 288 million monthly active users 500 million tweets sent per day - 80% of Twitter active users are on mobile Worlwide - - - - - - - - - - - - - 35% of Belgian active users consume content on 77% of accounts are outside the U.S. 300 million users Worlwide Overall 30 billion photos shared 75 million daily active people 3 million mobile daily active people 2.5 billion « likes » daily 70% people outside U.S. 13% of all internet users use Instagram 63.8 million photo uploads these last 30 days 750.1K video uploads these last 30 days 904.1 million « likes » these last 30 days 1.63 billion messages these last 30 days 162 Source : Social Bakers Twitter.com Instagram.com Blogdumoderateur.com *No update since 2013
165 Online Touch Home