1. Market Overview Social Activities done on social network 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Wave 4 2009 Wave 5 2010 Wave 6 2011 Wave 7 2013 Wave 8 2014 Create a video to upload online Upload a video clip to a video sharing website Watch video clips online Create a profile on a social network Manage a profile on a social network Visit a friend’s social network page 157 Source : Wave 8 Base = 16-54 y.o. surfers % Ever Done
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