2. Devices Search Mobile search As more people use mobile devices to access the internet, browsing the websites from a mobile device is often a frustrating experience compared with their desktop computer. – Google will be expanding their use of mobile-friendliness as a ranking signal. – Users will find it easier to get relevant, high quality search results that are optimized for their devices. – Google will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. 155 Source : Reprisemedia, *Google Webmaster Central Blog
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