6. Device Digital Smartphone : Online actions Download / use app Visit friend’s social network profile Watch video Manage social network profile Use instant messaging service Share location Visit official company/brand website Visit message board/forum Share photos via app that deletes photos once seen Upload photos Read blogs Use microblog Upload a video Take part in multi--player online game Visit professional social network Create video to upload Create social network profile Post / write stories on own blog 3,9% 10,1% 9,2% 8,5% 7,9% 7,6% 20,9% 19,7% 18,6% 15,6% 13,0% 53,5% 41,6% 40,4% 39,4% 31,9% 30,1% 66,4% 148 Source : Wave 8 Base = 16-54 y.o. surfers Source: CIM PMP 08/09
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