3. Advertising Investments Key Facts Total Evolution : 1998 – 2014 In Million Euros 3466.5 3104.3 2863.9 North South 2297.5 2137.5 1933.4 1806.8 1673.7 1530 1751.9 2387.4 3164.4 3169.5 3704.5 3565.8 3603.6 3759.4 As from 2001 : incomplete data (no figures for free sheets), change of methodology As from 2006 : free sheets and internet added to the CIM MDB Source : MediaMark / CIM MDB / MediaXim 13
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