5. Media cost Digital Main Buying Conditions (except programmatic buying) Commercial policies – by main sales houses : De Persgroep, Hi-Media, IP New Media, Ligatus, Mediahuis, Medialaan, Microsoft Advertising, Pebblemedia, ProduPress, Proximus Skynet, IPM, Rossel, Roularta, Trustmedia, – lot of formats: Leaderboard, XL Leaderboard, Medium Rectangle, homepage takeovers, buttons, expandable banners, pre-roll video, halfpage, Rising stars: Billboard, filmstrip, portrait, pushdown, sidekick, slider. – numerous creative formulas (integration, sponsoring, ) – several community marketing possibilities Media Buying Conditions – cross media deal (print + online / TV + Online) – packages (also deals cross sales houses) Surcharges – Targetting – Expandable format – Streaming – Trafficking, adserving & tracking 144 but also IAB
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