5. Media Cost Radio Main Buying Stipulations – VAR / RMB VAR Radio Stations Advertising/ Buying formulas Radio 1, Radio 2, Klara, MNM, Studio Brussel SuperSelexy 10%, SS Business 5% Jobspots - Nightspots - Boost Traffic/Night/Daypart - Hi Performance Regional : "Proxispots" on radio 2 Minimal investment 2 500 Sector discounts * Non-commercial advertising/government : -20% all day or -30% (off peak) distribution, fairs, education : -15% (all day) * FMCG : 20% Supplements Welcome bonus Welcome back Other discounts * Cultural org. : -20% (all day) or -50% (off peak) * 2 spots in one block : cumul of indices + 5% * More than 1 advertiser in 1 spot : +15% * Preferential position : +20% * Co-Branding : +25% Investment gross > 25 000 : - 15 % Investment gross > 50 000 : - 20 % Max . rebate : 15 000 Investment > 25 000 = -10% Investment > 50 000 = -15% * Contact VAR * Summer spots : up to 100% (free space) * Top topical : -50% unpredictable (max 3 days) 133 RTBF, NRJ, DH Radio : + 15% free space * Contact RMB * Summer spots : +25% free space * Top topical : predictable : -25% unpredictable: -50% National - à la carte Packages of 2 or more stations "Synchro" Regional : Vivacité - NRJ - Classic 21 Mégahertz - Traffic & Weather Heavies 2 000 * Non-commercial advertising : -30% * Charity campaigns : -50% * Charity campaigns : - 20% (all day) or - 50% off peak * Media, publishers, music and film, * Media, publishers, music and film, distribution, fairs, education : -15% * FMCG : 10% (free space) * Cultural org. : -15% * 2 spots in one block : cumul of indices * More than 1 advertiser in 1 spot : +15% * Preferential position : +25% * Co-Branding : +25% RTBF, NRJ, DH Radio : + 15% free space RMB La Première , Vivacité , Classic 21 Pure FM, Musiq 3, NRJ, DH Radio
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