4. Advertising Investments Radio 100 150 200 250 300 350 400 450 500 550 50 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 MDB for radio includes sponsoring. Evolution 1998 – 2014 In Million Euros 465,2 444,2 398,9 375,5 377,2 357,7 327 289,6 252,6 228,7 202,4 208,1 186,8 156,1 134 522,0 484,7 SHR % of total media 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 8.8% 9.3% 10.3% 11.6% 10.8% 10.7% 11.0% 12.1% 11.4% 12.1% 11.9% 11.3% 11.5% 12.5% 12.9% 13.1% 13,9% 130 Source : MediaMark / CIM MDB / MediaXim
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