2. Media Profile Key Facts Media Mapping : Profile Heavy Users 75 Young & Upscale H Cinema 65 H Internet H (Two - )Monthlies H Outdoor 55 H Monthlies H Dailies H Weeklies H Radio 45 H Free Press H Television 35 35+ & Downscale 25 10 20 30 40 % less than 35 years 11 50 60 70 Source : CIM TGM 2013-2014 Average pop. 12+ Average pop. 12+ % social groups 1 to 4
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