Evolution 1998 – 2014 4. Advertising Investments Cinema In Million Euros 10 15 20 25 30 35 40 0 5 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 37,7 37,8 32,9 30,9 27,7 24,9 25,1 22,5 22,9 25,3 25,0 28,8 29,7 26,0 26,8 24,6 25,7 SHR % of total media 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 1.5% 1.5% 1.4% 1.6% 1.2% 1.2% 1.1% 1.2% 1.0% 0.8% 0.9% 0.8% 0.7% 0.9% 0.9% 1.0% 1.0% 114 Source : MediaMark / CIM MDB / MediaXim
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