2. Media Profile Cinema Media Mapping : Heavy - Medium - Light Users 75 Young & Upscale 70 H Cinema 65 L Cinema 60 M Cinema 55 50 Average pop. 12+ 45 35+ & Downscale 40 0 10 20 30 40 % less than 35 years 109 50 60 70 Source : CIM 2014 % social groups 1 to 4 Average pop. 12+
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