Main Characteristics IDTV (Interactive Digital TV) 1. Market Overview IDTV Perfect sound and image (DVD quality) – Digital compression (no loss during transmission) – Not to confuse with High Definition Televison – Also available on Mobile trough app-based TV Less bandwidth for the same amount of data – Analogical: +/- 50 channels – Digital: 8 to 12 time more channels (but also Video On Demand, Gaming applications, ) Interactivity – Digital identified applications (Electronic Program Guide, Personal Video Recorder, Choice of subtitles and language) • Standardized – 2nd screens (PC, Tablet or Mobile) advanced applications ie RTL Connect • Not Standardized 98
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